A significant change is on the cards for South African golf courses as one of the largest suppliers of golf carts pivots towards a dynamic new brand of lithium powered carts that has already taken the rest of the world by storm.
Smith Power Equipment has ceased its partnership with their previous cart supplier and explored other options to meet the changing needs of South African buyers. It’s new TARA brand offers golfers world-leading features in a package that is approximately 30% less expensive than traditional brands with a class leading warranty to boot.
The first shipment of these stylish TARA golf carts is anticipated to arrive in November and according to Mark Chittenden, Smith Power Equipment’s general manager, the company is eager to introduce the advanced lineup to South African golf courses.
Smith Power’s recent decision to represent TARA marks a significant realignment in the golf cart market which was prompted largely by the practical need to balance affordability with technological innovation and assist golf clubs to improve profitability.
“Until now, golf courses have been limited to two options when seeking a rental fleet solution; either a new costly cart from one of the traditional carts companies or alternatively refurbishing their existing fleet, which ultimately could be cheaper but has a limited lifespan and inferior feel.
Now, with the introduction of TARA, the courses have a third solution enabling courses the opportunity to buy new carts at a significantly more affordable price than that of the traditional brands. This gives the golf course the opportunity to reinvigorate their fleets and give golfers the most modern golfing experience.
“When financed, the lower acquisition price equates to a monthly repayment savings of around R1100 per month per cart less than other competitive brands. Golf courses will thus reach breakeven point on cart rentals at 3 rounds less improving return on investment significantly” says Mark.
More about the carts
The manufacturer of these carts already commands a 30% market share in the USA and is similarly growing its share in other golf-loving countries across the globe. Over the last 18 years, they have set up four manufacturing facilities worldwide with an output of over 15 000 golf carts per month.
In South Africa, Smith Power Equipment’s fleet offering includes two distinct models in the TARA SPIRIT PRO and TARA SPIRIT PLUS. Both models focus on elevating players’ golf course experience with the addition of premium materials and solid build construction that includes a full aluminium chassis. Both models are powered by 48V lithium-ion batteries with unique features for faster charging, longer lifespans and minimal maintenance throughout the lifespan of the cart.
TARA SPIRIT PRO
The attractive TARA SPIRIT PRO model is tailored for fleet customers, providing reliable performance and a range of standard features. In addition to luxury features including a golf bag cover, cooler box, ball washer, sand bottle, bunker rake and other luxury features this model includes:
- An efficient 4kW electric motor equipped with an EM brake for consistent performance.
- Durable 8” steel wheels with rugged tyres suited for all terrains.
- A 105Ah lithium battery that ensures extended operational time on the course.
- Essential golfing features including a cooler box, sand bottle, ball washer and bag cover.
- Premium split windshield, USB charging port and foam-rise seat for added comfort and utility.
TARA SPIRIT PLUS
The top-end TARA SPIRIT PLUS model adds a premium layer of amenities and technology for a more luxurious ride. This model includes:
- An upgraded 6.3kW electric motor with EM brake for smooth, powerful performance.
- Sleek 12” aluminium wheels and tyres, paired with hydraulic front disc brakes for superior handling and safety.
- An LED light kit, premium seats and a push-button start for added convenience.
- Advanced technology, including a digital display and integrated sound system with high-quality speakers for an enjoyable ride.
Advanced GPS-Based Fleet Management
Smith Power Equipment offers an optional state-of-the-art GPS-based Cart Fleet Management System.
This powered by the latest Android OS and features a high-resolution 10” display. The TARA GPS system provides essential “distance to pin” information along with advanced features, such as:
- Cart tracking and geofencing with a tablet-based, multi-layered application.
- Cloud-based advertisement builder for intuitive marketing.
- Comprehensive cart utilization and pace-of-play analytics.
Apart from class-leading specification, each TARA SPIRIT cart is backed by a class-leading 4-year bumper-to-bumper warranty on the carts and an 8-year battery warranty, reinforcing Smith Power Equipment’s commitment to bring an exceptional product offering to market.
